As Amazon increases its investment in India, terming it to the next trillion dollar opportunity, its Asian rival Alibaba is not far behind. Reports suggest that Alibaba is
looking to a buy stake in Flipkart, India’s leading e-commerce company.
Flipkart is also Amazon’s biggest competitor in India, which commands a
44% market share in the Indian e-commerce market, nearly three times that of
Amazon’s 15%.
Alibaba already holds
a stake in an Indian e-commerce company, Snapdeal, and a 40% stake in Indian
online payments firm PayTM.
It thus appears that the company is now looking to
expand its footprint in India through Flipkart. If Alibaba’s deal with Flipkart
goes through, it might indicate a consolidation of e-commerce players in India,
creating a strong competitive front against Amazon providing Alibaba a strong
foot holding in the growing Indian e-commerce market.
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